On the surface, and at the beginning of this project, it appeared to be difficult to combine both the main and ancillary texts together. However, throughout the duration of the project, it became more apparent that this combination was easier than we thought.
The music video, promotional poster and CD digipak all fall into the same genre, and there are combined primarily in this way. The hip hop, romance genre that Bruno Mars' song "Marry You" falls into is reflected in every aspect of the main text and ancillary text: the principle photography shows the couple having fun, very much 'in love', as does the video, and the mise-en-scene that occurs alongside it.
The two texts have also been combined through the consistency, for example costumes. The costumes that are seen in the video are also seen in the ancillary task images, therefore this religious consistent form establishes the actors, and combines the two.
The use of Gaze theory also combines the two texts together. In terms of the female target audience, many will aspire to be with or fall in love with a male that imitates the actor who plays Bruno Mars in the video, and the photographs which are displayed in the ancillary tasks also relate to this, or aspire to be the woman (female actor) of whom such a man would want to fall in love. However the same theory applies to the male target audience, who will aspire to look and act like the actor in the video, and perhaps imitate the dress sense and personality of those displayed in the photographs in the ancillary tasks. Therefore, the two texts are combined through this theory.
The target audience naturally combines the main and ancillary texts together for the evident reason that the target audience will not change over the two texts, therefore this must be reinforced throughout the video as well as in the ancillary poster and CD digipak, which I believe was mastered correctly through my media products via consistency within.
To conclude, I believe that the combination of my main and ancillary texts was fairly effective. There were aspects which could have been improved upon, for example it may not have been very evident on a first glance where the combination stood within the two, and this could have been made clearer, however overall I feel this was a high quality achievement.
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