Monday 5 December 2011

Logos!

As part of our ancillary tasks, whilst evaluating the codes and conventions of other products, a logo is an essential. Initially, we had created a “Glee” logo; however, as our song consists of the one vocal, the Bruno Mars original vocals, our logo must also accompany this.  We continued to draft various logos using Adobe Photoshop, changing aspects which we feel would appear better, always taking our audience into consideration.
Here are two of our Glee logo’s:










The Bruno Mars logo for his album cover is a simple black silhouette, with an aeroplane going off into the background, with the title again, very simplistic.
Bruno Mars' Album Cover










One can connote from this that, the aeroplane, perhaps symbolises his journey for his music career as an artist. This small but iconic object is now very well known as being attached to Bruno Mars’ persona and this concept was used when creating our own logo. As our song is “Marry You” we felt that rings would be fitting. A black and white outline is simple in itself, and the title or background could differentiate with each logo draft.
Here are the drafts, which show the logo progressing:
 





As a group, we have decided to use the first Bruno Mars logo as our final one, due to the fact that after researching Bruno Mars as an artist, his work is very simple. He doesn't generally use a lot of colour, and if he does, it is usually of a pale tone e.g. yellow. To ensure we didn't mirror the original logo, we have decided to use a plain black and white, but to incorporate an animated image of two rings, therefore one can connote from these rings the song title "Marry You." 






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